Creative Portfolio Coursework

My semester in Creative Portfolio was a transformative experience where I delved into the world of crafting spec work for esteemed clients such as Paramount+, Vespa, Coolhaus Ice Cream, and Crosley. Teaming up with my copywriter partner, we embarked on an exhilarating journey of ideation and execution, developing campaigns that began with print ads and seamlessly extended into diverse activations. From concept to creation, we immersed ourselves in each brand’s ethos, leveraging our creativity to devise compelling narratives and eye-catching visuals. This hands-on approach not only honed our skills in campaign development but also instilled in us a deep understanding of the intricacies of brand communication and consumer engagement. Our semester in Creative Portfolio was a testament to our passion for storytelling and our ability to bring brands to life through innovative marketing strategies.