In my first full-time role as a social media specialist, I’ve embraced a multitude of responsibilities, wearing several hats to ensure the success of our clients’ digital presence. Juggling between 10 to 15 client accounts, I’ve curated monthly content from scratch, seamlessly blending graphic design with compelling copywriting to captivate audiences across various platforms. Leveraging my expertise in paid advertising, I’ve meticulously optimized target audiences, driving the success of campaigns and maximizing return on investment. Additionally, I’ve actively participated in numerous new business pitches, where my strategic insights and creative prowess have played a pivotal role in securing significant contracts, contributing almost $50,000 to the revenue of the social media department. This multifaceted role has not only deepened my understanding of social media dynamics but also underscored my ability to thrive in a fast-paced, results-driven environment.