Uvakai

In my Senior year capstone with AdZou, I had the invaluable opportunity to collaborate with a cardiologist at the University hospital who was initiating a heart-healthy lifestyle program. What initially began as “Hilife” underwent a transformative rebranding process, emerging as “Uvakai.” As a graphic designer within the team, I played a pivotal role in shaping the visual identity of this program and crafting an integrated campaign aimed at individuals seeking to adopt healthier lifestyle practices. My responsibilities extended to designing impactful presentations and our comprehensive planbook, ensuring that our strategies were effectively communicated. Additionally, I lent my creativity to developing various touchpoints, including print ads and materials for a proposed yoga community event, all geared towards promoting Uvakai and encouraging community engagement in heart health initiatives. This experience not only honed my graphic design skills but also instilled in me a profound sense of purpose in contributing to initiatives aimed at improving public health and well-being.

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