Kozel Beer

Working with both American and Czech students to collaborate on an integrated campaign for Kozel Beer was a dynamic and enriching experience. Tasked with targeting the older demographic of 55+, our aim was to position Kozel as a brand fostering a sense of community. Through meticulous planning and creative brainstorming sessions, we crafted a campaign spanning various touchpoints, including out-of-home materials, newspaper ads, and meticulously planned events. Our collaborative efforts paid off when we presented our pitch to the Kozel marketing director and McCann Worldgroup Prague executives. Their impressed reactions signaled our success, ultimately clinching the victory for our team. This experience not only showcased the power of cross-cultural collaboration but also underscored the effectiveness of strategic marketing in reaching diverse audiences.