Dell Technologies

Leading a team of six individuals to develop an integrated campaign for Dell Technologies in collaboration with VMLY&R (now VML) was an exhilarating journey. Our mission was to target Generation Z through a social-first approach, which demanded thorough primary and secondary research. After extensive analysis, we coined the concept “No Matter the Place,” highlighting the versatility of the Dell XPS 13+ and its seamless integration into various lifestyles. This idea resonated deeply with our target audience, emphasizing the laptop’s portability and adaptability for on-the-go usage. With our campaign grounded in well-researched insights, we proudly witnessed its implementation by the Dell social media team, a testament to the effectiveness of our collaborative efforts and strategic vision.