Creative Fundamentals I

In my first experience in a strategic communications course, I assumed the role of a graphic designer, embarking on a captivating journey to rebrand Death Wish Coffee. Charged with the exciting challenge of revitalizing the brand’s identity, my team and I delved into extensive research and brainstorming sessions to devise a fresh and compelling vision. Leveraging my design expertise, I meticulously crafted visuals that encapsulated our newfound brand essence, breathing new life into Death Wish Coffee’s image. From concept to execution, I collaborated closely with my peers to ensure our print ads seamlessly complemented the new branding, effectively conveying the unique value proposition of Death Wish Coffee to our target audience. This immersive experience not only honed my graphic design skills but also deepened my understanding of the strategic nuances involved in shaping brand narratives and fostering consumer engagement.